Sarah's BFF

Madeline Beale is a writer, tutor and a stay-at-home mum to two beautiful girls: Sarah and Alaina. In her spare time, she enjoys painting, cycling, a great coffee, and spending time with her family. Inspired by her daughter's loving upbringing from their multi-cultural extended family, Madeline developed the Sarah Series based on real experiences and her children's simple understanding that no matter what type of family you have or where you come from, the most important element is unconditional love.

Douglas Goh is a Creative Director and avid doodler in his spare time. He has won many awards in different creative fields around the world, but never fails to see the beauty in his surroundings - making caricatures of people and situations and taking photographs of architecture. Not really considering himself as an illustrator, this opportunity has given him the chance to bring his doodles to life.