- About the Authors
From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend.
This is the centrepiece of Mastering Megatrends.
John Naisbitt, author of Megatrends, co-author of Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015), has been in the limelight of the publishing world since Megatrends, 1982. As a New York Times number one bestseller for almost two years, it was one of publishing's greatest success stories, selling more than 14 million copies in 57 countries.
Doris Naisbitt, an observer of global social, economic and political trends, Director of the Naisbitt China Institute, co-author of Global Game Change: How the Global Southern Belt Will Reshape Our World (January 2015), the bestsellers China's Megatrends: Eight Pillars of a New Society, The China Model and Innovation in China: The Chengdu Triangle.
Cover Type: Hardcover
Page Count: 166
Year Published: 2018