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Global Marketing Management System


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  • Description
  • About the Authors
  • This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.

    The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

  • Dr Basil Janavaras is Professor Emeritus of International Business at Minnesota State University, Mankato (MSU), Minnesota, USA and President/CEO of JAI, Inc., a global marketing management training and consulting firm ( Dr Janavaras spent more than 30 years assisting companies and academic institutions expand into global markets and establish their presence and success abroad. He helped company managers develop a global orientation toward international business, and integrate global dimensions into their strategic plans.

    Dr Suresh George is a Principal Lecturer in International Business at Coventry University and currently the course director for the MSc in International Business Management. He lectures on global strategy, emerging markets and organizational strategy. With over 21 years of experiencing business within an international context, Suresh has lived or worked across India, Kenya, Nigeria, Oman and the UK. He has published a number of articles in several business journals. 

ISBN: 9789813201071
Cover Type: Hardcover
Page Count: 340
Year Published: 2017