Behind Every *itch is a Back Story

Who would have thought that the Godfather of Singapore Fashion actually suffers from a severe skin condition known as eczema? It is incurable and, in his case, prone to breakouts when he is stressed, consumes seafood and dairy products, or comes in contact with grass and even his own sweat. How did he pursue his dreams despite it all?

In this hilarious tell-all, Daniel Boey reveals his personal experiences struggling with various allergic eruptions. He was slathered in calamine lotion as a child, was teased and felt awkward in school, had terrible reactions during National Service, partied hard in university and finished it with a rashy bang. More obstacles were in store as he climbed up the fashion career ladder, all while managing his skin and sinus with medicine, treatments and remedies.

Nevertheless, with a little help from his friends, he finds that life can still be adventurous and fabulous even if one has many allergies. Through it all, he proves to himself and others that attitude is more important than appearance, even in the fashion industry. Never losing enthusiasm, Boey carries on with a hop and a skip and a pouch full of pills.