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The future of work is full of uncertainty, ambiguity and anxiety.
In the 1960s, many companies on Standard & Poor’s (S&P) 500 remain on the list for about 60 years. During those days, the average lifespan was 50 years. Business cycles exceeded one’s lifespan, so lifelong employment in one organisation was very common. Today, the average lifespan of a company on S&P 500 is only 20 years. And the average life expectancy is 71 years in the world.
This means we will unlikely stay in one organisation in our lifetime. The global megatrends such as the Fourth Industrial Revolution and the ageing population, along with black swan events like the recent pandemic and Ukraine war will accelerate changes ahead.
We will face many uncertainties and inflection points in our life. To thrive and ride the waves of transformation, we need to constantly reinvent ourselves.
Reinvent 4.0 is peppered with stories drawn from the author’s more than 20 years of corporate experience, including over 250 clients she has coached, and interviews with thought leaders and futurists.
The ideas in this book will give readers a fresh set of lenses through which to perceive disruptions and be ready to seize opportunities in a new world of uncertainty.
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"Reinvent 4.0 offers a cascade of fascinating chapters to help you anticipate disruption and create new transformations for yourself, your career, and your life. Learn from Adeline Tiah’s experience and enjoy her many insights as you learn to ride the waves of transformation and thrive."
—Ron Kaufman, New York Times Bestselling Author of Uplifting Service
"Disrupt yourself and Reinvent. Reinvent 4.0 is peppered with stories as well as Adeline’s own career journey of how they constantly disrupt themselves and reinvent. Adeline shares that change isn’t always about adopting new tactics but discovering new mindsets. Whether you work for a multinational corporation or manage multiple gigs in a portfolio career or start a new venture, this framework is equally relevant. Insightful and fresh perspectives that will get you to rethink about the future."
—Elena Chow, Founder, ConnectOne
"Disruption is everywhere and no one industry is spared, it’s just a question of quantum. Hence organizations are transforming and disrupting themselves even and we as individuals are not spared either. Reinvent 4.0 helps one take a good hard look at ourselves to accept that change is accelerating. It goes deeper and shares the 8 keys you need, to stay ahead. Each chapter comes with practical guide and stories to help you think about the future differently and why you need to act now."
—Patsy Quek, Executive Director, DBS Bank
"Reinvent 4.0 brings a sparkling perspective for us irrespective of where you are in your career stage. Through her personal experience, Adeline brings a unique perspective for us to renew ourselves through reinventing ourselves. Purposefully crafted for professionals and all alike, encouraging us to work towards life-long purpose and employability."
—Alvin Aloysius Goh, Executive Director, Singapore Human Resource Institute
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Adeline T H Tiah is an accomplished marketer with more than 20 years’ experience across top banks, telco and startups. She is passionate about building brands and high-performance teams. A certified practitioner in human-centred design thinking, Adeline facilitates design thinking workshops at work and in universities. She is currently an adjunct lecturer at a Singapore university, teaching a module on digital and social media marketing. Adeline also partners with organisations to help them identify strategic blind spots, create their value propositions and develop their go-to-market strategies. A keynote speaker in marketing and leadership forums, Adeline’s mission is to help organisations build their businesses and transform lives.
Adeline is also an International Coaching Federation-certified executive coach with more than 250 hours of coaching experience. With her reinvent mindset, she stays abreast of emerging trends to find opportunities for growth, and build her network and multi-disciplinary skills. She constantly renews and reinvents to stay agile and antifragile in the face of disruptions.
