New Baby, New Life: Finding Joy and Applying Behavioural Science in Your Daily Life

“New Baby, New Life is a gem of a book! Not only will it be a source of support for new parents, it is also full of evidence-based advice from the behavioural sciences to help anyone navigate life’s ups and downs. As a mother and behavioural scientist, I found this a joy to read and recommend it to anyone who might be feeling alone or adrift. This book is full of actionable advice to help energise and inspire you!”
—Dr Serene Koh, Director, Behavioural Insights Team (Singapore)

“New Baby, New Life by Sabrina felt very much like the friendly guide we needed as parents to- be. Sabrina’s personal stories about her own journey into parenthood were frank and heartfelt. It wasn’t all about the hardships, but about the surprising instances of joy that make everything worthwhile. What really connected with us from the book is finding happiness in everyday things. These insights made us realise how much we can appreciate amidst the chaos to come. It serves as a reminder that we are not alone in this journey and gave us the empathy that we need while navigating through this important life stage, providing us with a sense of reassurance and a positive outlook as we prepare to welcome our new addition to the family.”
—Bill and Su Qi, First-time parents-to-be

“A refreshing book brimming with relatable personal anecdotes and practical advice on enjoying life’s simple pleasures, practising self-compassion and creating a more nurturing environment for our children.”
—Carmen Lee, Behavioural Insights practitioner, Mother of one

“Whether you are a new parent or not so new parent, you can find simple and easy ways to bring joy into your day with this book. Using experiences from her own life, supported with research evidence, Sabrina shares with readers pieces of her joyful life to nudge you to find your own.”
—Dr Leung Chi Ching, Psychologist, Mother of two

“Three words to describe this book. Relatable, enjoyable and applicable.”
—Melvin and Geradine, Parents of a 9-month-old bambino, Ian

Sabrina Ng is a public servant from Singapore, who has clocked 20 years of service, of which a large part was spent on research in Behavioural Insights (BI) and its application to improve the government’s work and in building BI capability. She has a Bachelor of Science in Computing from the National University of Singapore and a Masters in Behavioural Science from the London School of Economics and Political Science, for which she won the “To Know the Causes of Things” prize for best dissertation in her cohort. Sabrina is also the proud mother of the Z Bros (Zachary, Zaden and Zander), without whom this book would not have been written.