Brand Singapore: Nation Branding in a World Disrupted by Covid-19 (Third Edition)
- About the Author
How can Brand Singapore renew itself once again, amidst a global pandemic?
Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.
This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history.
“A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.”
– Yasu Ota, Nikkei Asian Review, Japan
Koh Buck Song born 1963, has an MA in English from Cambridge University, UK. He went to Harvard University in the United States in 2003, to do a Master in Public Administration degree as a Mason Fellow at the Kennedy School of Government. His poems have been featured in publications and on Singapore TV and radio, and also at the National Museum and the Esplanade- Theatres on the Bay arts centre.
Cover Type: Paperback
Page Count: 304
Year Published: 2020
Size: 130mm x 198mm