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The STAR System: Applying Visual Thinking for Business Success

  • Description
  • Praise
  • About the Authors
  • In a business world dominated by numbers and words, this groundbreaking book unveils the transformative potential of pictures. Embark on an exciting journey where you'll learn to wield visuals as powerful thinking tools, revolutionising your business strategies and problem-solving approaches.

    The STAR System, an innovative framework developed by the authors, encapsulates this paradigm shift. It stands for Story, Takeaways, Application and Reflection – providing you with a structured and learnable approach to bolster your business resilience in today's uncertain times.

    Within these pages, you'll acquire the skills to draw, diagram, and sketch your way to fresh insights, creative breakthroughs, and irresistible storytelling. Whether you're an entrepreneur, a seasoned executive, or simply seeking to sharpen your business skills, The STAR System will help you navigate the complexities of the modern business galaxy with newfound clarity, creativity, and confidence.

    Four steps to becoming a business supernova.

    • A revolutionary approach to business success through visual thinking
    • Reader-friendly, step-by-step
    • Filled with lively diagrams to inspire readers to adopt visual tools
    • Authors bring decades of experience in business and academia
    • Endorsed by Dan Roam, author of the international bestseller, The Back of the Napkin
  • The STAR System is a brilliant, entirely new, and completely original approach to visual storytelling, business excellence, and mastering the art of the possible.”
    —Dan Roam, bestselling author of The Back of the Napkin

  • AiYat Goh and Sherrie Low have extensive experience working with multinational organisations in using visual thinking to make complex ideas simpler. Their clients include Johnson & Johnson, PwC Malaysia, Ministry of Defence (Singapore), IPG Media Brands, Dentsu Aegis Network, Hong Kong Management Association, and many more. They are also professional learning facilitators for educators at tertiary academic institutions.

    AiYat was formerly a senior banker and is currently a Visual Thinking Strategist at Infiniskills Pte Ltd. She is the first master trainer in Asia for Dan Roam’s international bestseller, The Back of the Napkin - Solving Problems with Pictures.

    Sherrie has held senior positions in Sales and Marketing, and is a Strategic Communication Consultant at Infiniskills Pte Ltd. She teaches the Professional Writing module for the RMIT University Bachelor of Communication programme at SIM Global Education Singapore.

ISBN: 9789815169232
Cover Type: Paperback
Page Count: 160
Year Published: 2024
Size: 135mm x 216mm
Language: English