Email Essentials

Reading, writing and managing email is taking up an increasing amount of our time. But are we getting it right?

Just as body language helps you to make an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message will make people want to do business with you. It will also help you achieve the results you want.

In Email Essentials, bestselling author, professional speaker and trainer Shirley Taylor provides step-by-step pointers that you can put into practice right away. Learn how to phrase and structure your messages, create online rapport, touch up your tone, build trust, and much more. You’ll also find sample emails and useful formulas that will help you write persuasive or challenging messages like reminders and follow-ups, replies to complaints, and how to say ‘no’ nicely.

Email Essentials is your invaluable guide to crafting simple yet effective emails for any situation.

“No matter how much we love technology, we must never forget the importance of the human touch.” – Shirley Taylor