Selling Skills For Complete Amateurs
By: Bob Etherington
Publisher: Marshall Cavendish International (Asia)
- About the Author
Everybody needs to be able to sell – this book shows that even total beginners can do so successfully. Selling is the lifeblood of virtually every company – everyone has to be able to do it. Written in the same appealing style as the author’s bestselling Cold Calling for Chickens. Full of anecdotes and examples of selling situations and how the inexperienced can overcome obstacles.
Bob Etherington owns The Bob Etherington Group Ltd, an international City-based company helping executives reach their goals fast by selling their ideas, products and services more effectively and more profitably.
He was previously International Director of Sales Training for Reuters (now Thomson Reuters). He was also a main board director of Reuters Transaction Services Ltd. and lived for several years in New York raising the skills of the US sales force to market-leader status in the Americas.
He has written 4 well-known books on selling and persuading for business people. Negotiating Skills for Virgins, Selling Skills for Complete Amateurs, Cold Calling for Chickens, and Presentation Skills for Quivering Wrecks. (This book has remained in the top 10 business books on amazon.co.uk for the past 5 years. It is recommended and quoted by The Guardian, The Financial Times, BA `Business Life` Magazine, Institute of Directors magazine and Esquire.)
Bob was originally trained by Rank Xerox and before joining Reuters was also employed in sales management roles by Grand Metropolitan and Midland Bank. He is a frequent conference speaker all over the World, Special Advisor to Westminster Business Council and was recently elected a Freeman of the City of London. He is also a qualified pilot and electronics engineer.
Cover Type: Paperback
Page Count: 160
Year Published: 2018