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Design & Innovation (D&I) for Everyone is a work & guide book that articulates various design concepts in the context of an innovation economy for individuals and organisations. Heavily informed by Daryl Goh’s and Nicholas Teo’s experiences in design and business, this book qualifies the theories with industry examples from Asia. The authors have also designed working canvases for readers who intend to practise design in the 5th industrial revolution.

Today’s organisations are expected to innovate to stay ahead in the present digital and VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) climate of work. But how do we make sure that invention is innovation? How do we use past data to predict the future and close the gap between user demands and latent demand for future products? Human-centric design, a methodology adopted by Design Thinking, leads the next phase of the innovation economy.

Authors Daryl Goh and Nicholas Teo have blended expertise in design and innovation in practice and education. Goh, an innovation consultant and angel investor, mentors in startup incubators while Teo, an accomplished design anthropologist, holds a PhD in Design. Both are also educators in higher institutes of learning and have built reputable foresights into latent trends in the innovation economy, informed by the history of design.

Design methodologies are critical for everyone intending to navigate today’s tech ecosystem and succeed. D&I for Everyone equips the individual with skills to embrace the impending human-technology symbiosis.
"An insightful read for individuals, business leaders, innovation practitioners and startups to navigate the 5th industrial revolution."
— Jielun Ong, Senior Director, Ventures, Plug & Play APAC

"Various steps of Design Thinking explained in an easy to digest manner including worksheets to put concepts into practice. I especially enjoyed the Asian cases illustrating DI at work. A highly recommended book to understand, and to put to practice, design thinking and innovation."
— Prof Foo Maw Der, PhD (MIT), Professor of Entrepreneurship, Nanyang Technological University
Daryl Goh is a startup-mentor and angel investor who holds 2 Masters Degrees. The award-winning consultant is the designer behind Asia's first-ever phy-gital retail experience, Zhuang: Home of Singapore Designers that kickstarted a trend towards digital retail spaces. The technopreneurship & fashion scholar has appeared in hundreds of media publications including features with David Beckham. The keynote speaker has spoken alongside luminaries including the Directors of NASA and Cirque du Soleil.

Dr. Nicholas Teo is an experienced Design Leader with a demonstrated history of working in the innovation, professional training, coaching industry. Skilled in Design Management, Customer Experience, Spatial Design, User Experience (UX), and Interaction Design. Through his experiences from higher education and consulting, he has been able to provide a balanced perspective of theory and practice to problem solving and business development. Nicholas graduated with a Doctor of Philosophy - PhD focused in Design Anthropology from Swinburne University of Technology.

Authors

Design Innovation for Everyone: Stand Out In The Fifth Industrial Revolution Through Design Innovation