Into the Wild

Cheong Choy Kiew has over thirty years of working experience in senior leadership positions across the Asia-Pacific, Europe, and South Africa. She has established a record of developing, mentoring, coaching, and motivating colleagues and teams to excel in their performance and in delivering outstanding value to the business. Choy Kiew started her career as a statistician in the Singapore Ministry of Health. It was in AstraZeneca, where she spent twenty-seven years of her career, that she developed her capabilities in leading across complex, multi-country, multi-ethnic organisational structures within the Asia-Pacific region. During her career in AstraZeneca, she has lived and worked in Japan and in China. Her last corporate role was in IQVIA, heading the Quality Assurance team in the Asia-Pacific, Europe, and South Africa. In 2019, Choy Kiew left the corporate world to kick-start a new career as an executive coach. She is an ICF credentialled Associate Certified Coach (ACC) and has also obtained certification as a Shared Leadership Coach with Leadership In Motion. Choy Kiew coaches executives to develop their leadership potential and to live a life of authenticity, both at the workplace and the home front. She works with teams to achieve high performance through effective collaboration and communication, where the culture and values of the organisation are built into the core of every employee. Her coaching philosophy is based on continuous learning and growth whilst optimising every relationship, making every interaction count.

Aileen Chee has over thirty years of experience in Leadership Development, Organisational Development, Talent Management, Performance Management, and Commercial Key Account Management with multinational corporations and local conglomerates spanning industries from engineering and manufacturing, to supply chain, IT, professional services, and pharmaceuticals. She specialises in partnering with business leaders to identify, develop, and retain high potentials to grow succession talent pipelines for key business roles, to drive and sustain business strategies. Aileen is an ICF credentialled Associate Certified Coach (ACC). She is also a SoundWave certified Practitioner Coach, a StrengthsAsia certified Strengths Facilitator and a Breakthrough Coaching Enhanced Practitioner. As a Career Coach, Aileen works with professionals to help them gain clarity about their career ambition and to create a development road map for success. She also works with organisations to improve business performance by maximising high performance and creating rewarding team and work environments. Aileen’s approach to leadership development and coaching is focused on engaging key stakeholders to understand why they need the change, identify what needs to be changed, and follow through the change process to measure growth in leadership effectiveness. Her coaching philosophy is outcome-focused and strengths-based. Fluent in both Mandarin and English, Aileen has led and managed remote teams across Asia-Pacific countries. She has ccumulated an in-depth appreciation of global mindfulness, developed cultural diversity and sensitivity to international business practices across the Asia-Pacific, the Middle East, the UK, USA, and Canada.

Adrian Lim has over twenty years of global and regional marketing management experience across the consumer electronics, telecommunications, and IT solutions industries. He specialises in strategic marketing, go-to-market strategy, product management, commerce, branding, and communications. Some of his leadership roles include Regional Director of Industry Solutions and Marketing at LG Electronics, and Global Director of Go-to-market and Product Management at Dell. Adrian has also served as Head of Marketing at Wincor Nixdorf and REC Solar and had career stints at Motorola, Philips, Sony, and AIA. Adrian is an ICF credentialled Professional Certified Coach (PCC), Mentor Coach, and Coaching Supervisor. He is also an EMCC certified (Systemic) Team Coach, a certified Solution Focused Coach, a Marshall Goldsmith Stakeholder Centered Leadership Executive Coach, a Genos Emotional Intelligence Practitioner, an Emergenetics Associate, and a LEGO Serious Play facilitator. Adrian coaches executives to develop their leadership potential and define a road map for success, as well as works with teams to maximise high performance and create rewarding team environments. He also works with individuals in a group context to develop collaborative peer relationships, share knowledge, and build capabilities across the organisation. His systemic approach to executive development and coaching includes a strong emphasis on involvement of stakeholders, implementation of change and follow-through to measure growth in leadership effectiveness.

Fluent in both Mandarin and English, Adrian has coached physical and virtual teams and professionals globally. He has also accumulated an in-depth appreciation of international mindfulness, cultural diversity, and business practices in Asia and around the world.