Mr Kiasu is one of Singapore’s most recognisable comic icons in the 90s, bringing a brand of local humor that is greatly identifyable and relatable to Singaporeans everywhere. A caricature of a typical Singaporean who “does not like to lose”, the comic series has sold over 650,000 copies since its debut in 1990, with eight comic volumes and three spin-off titles; and also has a live-action drama series and various merchandise to its franchise. Relaunched in 2017, Mr Kiasu is now presented in a new environment – a technologically advanced and modern Singapore, to which he applies his own quirky brand of “Kiasu” solutions to everyday situations. — ‘Everything Also Sure Win.’ For Mr Kiasu, everything has to be a sure thing. Whether it is the opening time for the sales or securing that contract with the Japanese. Once he puts on his roller blades, he is ready to go. Winning is everything.