Mr Kiasu is one of Singapore’s most recognisable comic icons in the 90s, bringing a brand of local humor that is greatly identifyable and relatable to Singaporeans everywhere. A caricature of a typical Singaporean who “does not like to lose”, the comic series has sold over 650,000 copies since its debut in 1990, with eight comic volumes and three spin-off titles; and also has a live-action drama series and various merchandise to its franchise. Relaunched in 2017, Mr Kiasu is now presented in a new environment – a technologically advanced and modern Singapore, to which he applies his own quirky brand of “Kiasu” solutions to everyday situations. — Everything Also Like Real! After lying low for a while, Singapore icon Mr Kiasu is back… because Kiasu-ism never dies! Right now, not only must he deal with Time (short of), Space (lack of) and Money (not enough), he also has to confront the scariest enemy of all – Aging!
Being over 35 in 21st century Singapore is no joke, with retrenchment, tech disruption and millennials round every corner. Mr Kiasu may not be cool with the digital natives, but in uncertain times, Kiasu 2.0 might be the only answer!